Little late in reporting this but back in January the man who helped create SpaghettioOs and the nostalgic “Uh-oh, SpaghettiOs” tagline has passed away.
Donald E. Goerke was marketing research director of Campbell Soup Co.’s Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o’s, according to Associated Press reports.
A Campbell company spokesman told the AP that Goerke died of heart failure at his home in New Jersey. He was 83.
Goerke also helped introduce Chunky Soup, a hearty ready-to-serve soup that stood out from the company’s traditional line of condensed soups. The Waukesha, Wis., native worked for Camden-based Campbell for 35 years, retiring in 1990, the AP reported.
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